ABSOLUTELY! I believe client appreciation events are extremely important. The hard part of sales is convincing someone to buy from you the first time. Once they have already purchased they are 70% more likely to purchase from you again or recommend you to someone else. If you nurture the relationships you have already spent time building, the reward for your business can be huge! Most businesses spend a lot of their resources prospecting, and moving prospects through the sales cycle. It can take both time and money to woo a potential client enough to motivate them to purchase. Where many businesses fail is when they believe the client relationship ends following the delivery of the final product or service. ENCOURAGE FUTURE BUSINESS By not continuing to court your clients after you have sealed the deal, you are allowing a competing business to come in and steal them away. You have already helped your clients identify their need for your product or service, so what are you doing to encourage a repeat purchase? Even if they don’t have an immediate need to purchase from you again, you need to ensure you are first in your client’s mind when their friends and relatives ask if they know anyone in your line of work. If your clients never hear from you after the initial sale is closed, chances are you’re not going to be remembered. ANYTHING GOES The reaction from most small business owners when I mention holding a client appreciation event is “I’m a small business and I can’t afford to hold a client appreciation event.” This mindset is generally based on previous exposure to large-scale client appreciation events. You don’t have to send your clients to Hawaii or host a huge golf tournament to say thank you. Why not hold a small reception with wine and hors d’oeuvres to say thanks? How about a picnic in the park? There are countless ways to host a successful customer appreciation event that won’t break the bank. Remember, it’s the thought that counts! Contact the "Morganizer" to plan your Customer Appreciation Event! ~Morgan Topolnicki Ananda Prana Events Morgan@AnandaPrana.com 720-581-1342 Give the Gift of Artisan Wine (part 4 of 4) 02/25/2010
Thank you for staying tuned to my blog series on Artisan Wine. Our 4th and final installment is "la piece de la resistance"! GIVE THE GIFT OF ARTISAN WINE Whether it's one of the WSAH's elegant Gift Baskets, or a Wine Club membership, exceptional wines will be delivered right to your recipient's front door. Gift Baskets: Whether you're celebrating a special occasion or recognizing a special client, you can open your recipient's world to the wine country with a variety of gift baskets. Utilize this service for...
Give the gift remarkable wines delivered right to your recipient's door each month. Wine Club gift recipients receive:
To learn more about these amazing products and services, please give me a call, shoot me an email, or navigate the my Wine Tasting & Food Pairing page. Love & Pinot Grigio, Morgan Topolnicki Give the Gift of Artisan Wine (part 3 of 4) 02/24/2010
JOIN THE WINE CLUB! Discover the best kept secrets of the wine country. As a Wine Club Member, you will receive remarkable wines at an incredible value delivered right to your door each month. Our wines are selected as much for how well they pair with food, as their high quality and great value. Membership Benefits:
To learn more about these products and services, shoot me an email, give me a call, or navigate to my Wine Tasting & Food Pairing page. Love & Zinfandel (the red kind), Morgan Topolnicki Give the Gift of Artisan Wine (part 2 of 4) 02/22/2010
HOST A WINE TASTING! Hosting a tasting is easy and so much fun! Turn your living room into a private winery to share with friends, family or clients. Simply send the invitations and I do all the work! At the wine tasting, you and your guests will enjoy sampling exclusive limited-production wines not available in stores. And did we mention the rewards? Just for opening your home you will also receive special discounts on wine, host gifts, and seasonal recipes. Please let me know if I can help you serve your clients in a unique way! To learn more about these products and services, shoot me an email, give me a call, or navigate to my Wine Tasting & Food Pairing page. Love & Chardonnay, Morgan Topolnicki Give the Gift of Artisan Wine (part 1 of 4) 02/17/2010
As a compliment to Ananda Prana Events, I recently became a consultant for Wine Shop At Home. Rather than sourcing its wines from one or two vineyards, as most wineries do, WSAH's vineyard is the world. Using premier wine-growing regions - from the famed appellations of California to the far reaches of the old world - WSAH finds the very best grapes to craft exclusive, artisan wines. What's all this about "exclusive" and "artisan"? The local cork dorks tell me this means WSAH wines can't be bought at any store, and that they are crafted in "artisan" volumes of 500-1500 cases only. I have had the pleasure of presenting these wines at several Wine Tasting Events, and I am also a proud member of the monthly Wine Club. Most importantly, I've discovered some amazing ways to utilize WSAH as a source of unique and customized gifts for my friends, colleagues and clients! Please stay tuned for a series of postings on how you can use wine as an event accompaniment or client gift! Love & Cabernet Sauvignon, Morgan Topolnicki When I went out on my own just a year ago, a colleague of mine gave me a very valuable piece of advice... ATTEND AT LEAST 3 NETWORKING EVENTS EACH WEEK! Since receiving this valuable advice, I've explored many networking groups around the Denver Metro area. This world of networking was a whole new horizon for me, and it has worked wonders for my business. My experience over the last year has taught me three things that are guaranteed to make your networking endeavors successful: 1. Know Your Target Market = Primarily this will help you select which networking events to attend. Networking takes time, and in order to get the best ROI, you should attend networking functions that will have guests in your target market. 2. Have An Elevator Speech Prepared = One of the biggest benefits to attending a networking event is that they give you an opportunity to showcase your business. Your "elevator speech" should be clear, concise and captivating... Think short and sweet. 3. Be Confident = This is your chance to let people know about the amazing things you offer. You are passionate about your product or service, so be sure to share this with people you meet. If you are confident about what you do, people will be attracted to purchase your product or service. Here are some networking groups I recommend: Tell us what groups you recommend! Happy Networking, Morgan Topolnicki Ananda Prana Events I have some exciting news to share with you. My friend and colleague Andrea Costantine has just announced she is offering a FREE CALL on “Powerful, Authentic, & Easy Strategies to Put More Soul Into Your Marketing, So You Can Serve More, Profit More, and Be More!” I had the honor of attending Andrea’s Soulful Marketing Experience this past November, and this call will provide take-aways from that amazing 2-day event! This FREE CALL is happening on Tuesday, February 9th and is going to be jam-packed with simple and easy strategies to put more soul into your marketing. You see, Andrea has figured out how to make marketing more fun and authentic by making a few simple changes to your efforts. If you want to start serving people in bigger ways than I highly suggest you register for this call today. I’ve seen what Andrea has to offer and it’s always incredible. You can find out more and reserve your spot here at http://ow.ly/YoYK . To Your Success, ~Morgan Topolnicki Are you looking for a new way to gain new clients or provide VIP service to your current clients? Consider hosting an event to accomplish your goals! Please enjoy the following ideas for events that can help build your business: 6 Low Risk High Return Tactics to Attract New Clients 1. Host a Grand Opening or a Grand Re-Opening
...and get them spreading the word about your business!) 1. Provide a VIP Client Party
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