ABSOLUTELY! I believe client appreciation events are extremely important. The hard part of sales is convincing someone to buy from you the first time. Once they have already purchased they are 70% more likely to purchase from you again or recommend you to someone else. If you nurture the relationships you have already spent time building, the reward for your business can be huge! Most businesses spend a lot of their resources prospecting, and moving prospects through the sales cycle. It can take both time and money to woo a potential client enough to motivate them to purchase. Where many businesses fail is when they believe the client relationship ends following the delivery of the final product or service. ENCOURAGE FUTURE BUSINESS By not continuing to court your clients after you have sealed the deal, you are allowing a competing business to come in and steal them away. You have already helped your clients identify their need for your product or service, so what are you doing to encourage a repeat purchase? Even if they don’t have an immediate need to purchase from you again, you need to ensure you are first in your client’s mind when their friends and relatives ask if they know anyone in your line of work. If your clients never hear from you after the initial sale is closed, chances are you’re not going to be remembered. ANYTHING GOES The reaction from most small business owners when I mention holding a client appreciation event is “I’m a small business and I can’t afford to hold a client appreciation event.” This mindset is generally based on previous exposure to large-scale client appreciation events. You don’t have to send your clients to Hawaii or host a huge golf tournament to say thank you. Why not hold a small reception with wine and hors d’oeuvres to say thanks? How about a picnic in the park? There are countless ways to host a successful customer appreciation event that won’t break the bank. Remember, it’s the thought that counts! Contact the "Morganizer" to plan your Customer Appreciation Event! ~Morgan Topolnicki Ananda Prana Events Morgan@AnandaPrana.com 720-581-1342 Are you looking for a new way to gain new clients or provide VIP service to your current clients? Consider hosting an event to accomplish your goals! Please enjoy the following ideas for events that can help build your business: 6 Low Risk High Return Tactics to Attract New Clients 1. Host a Grand Opening or a Grand Re-Opening
...and get them spreading the word about your business!) 1. Provide a VIP Client Party
| CORPORATE MEETINGS,
|
RSS Feed